NRMA Insurance uses QR code for music-based promotion in bus shelters

qr codes used in insurance marketing

  Innovative QR Code Campaign by NRMA Insurance Engages Consumers and Highlights Unique Coverage Benefits NRMA Insurance has launched its latest campaign, which uses QR code technology to help engage mobile device using consumers and encourage them to learn more about the car coverage products available from the insurer. The campaign is running in Australia, with a barcode posted on bus shelter ads, such as the one located in Sydney just outside the Wynyard Station. The shelter itself has been fitted with stereo speakers, which are connected to the use…

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