Local Search SEO for Agents Part 4: Local SEO Basics for Online

Local SEO Basics - Search Engine Optimization

Search engine optimization isn’t what it used to be, so discover the keywords to use and how. Now that you know how to write insurance news (from last week’s part 3 in this series), it’s time to learn local SEO basics. This will help to make sure your content is speaking to search engine algorithms to be sure it will be seen by your target audience. This practice used to mean jamming keywords into the content as much as possible…times have changed. As the top search engine, ranking well on…

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Insurance community receives guidelines to decrease social media risks

The Insurance community has released a set of social media use guidelines in an effort to mitigate the risk of using the highly popular form of marketing and communication.  Agencies have been using social media to communicate with their potential and current customers, colleagues, underwriters, referral sources, and others.  That said, serious consequences have been arising as a result of its improper use.   The following guidelines have been released for the use of the insurance community when using social media.  Understand your reader – it is important to get to…

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