Health insurance marketing focuses on Generation Y females

health insurance marketing young woman

A massive ad campaign has just launched to try to encourage young women to enroll. A massive advertising effort has started, this week, to help to promote health insurance among the young women who have the greatest likelihood of enrolling for a plan and to encourage a broader range of sign ups. These women are also the most likely to encourage their male counterparts to purchase coverage. Males in Generation Y are seen as high risk takers and are more willing to forgo health insurance coverage. However, it is believed…

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New insurance guidelines are providing women with new healthcare opportunities

Many women are already singing the praises of the changes in the coverage regulations for women under the Obama administration’s Affordable Care Act. Since the Act went into effect, the following additional coverages for preventive services have been added for women, without deductible, co-insurance, or co-payments: • All forms of patient, sterilization procedures, and contraceptive methods that have Food and Drug Administration approval. • An annual “well-woman” preventive care visit for women. • HPV virus screening every three years for women over the age of 30. • A gestational diabetes…

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Affordable Care Act offers women greater access to preventive services

Preventative health care has been a chronic challenge in the American healthcare system, but due to the fact that chronic diseases – which make up about 75 percent of the country’s health spending, and that they are the cause of 70 percent of deaths every year – are frequently preventable, this type of healthcare is now being pushed into the spotlight. Affordability has been one of the main problems holding back preventive services. Currently, most of these therapies, even those with insurance coverage, are subject to cost sharing, such as…

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