Health insurance marketing focuses on Generation Y females

health insurance marketing young woman

A massive ad campaign has just launched to try to encourage young women to enroll. A massive advertising effort has started, this week, to help to promote health insurance among the young women who have the greatest likelihood of enrolling for a plan and to encourage a broader range of sign ups. These women are also the most likely to encourage their male counterparts to purchase coverage. Males in Generation Y are seen as high risk takers and are more willing to forgo health insurance coverage. However, it is believed…

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