A new campaign is hoping to appeal to a younger demographic, using a little bit of “Luck” A satirical insurance marketing campaign in Illinois has now been released to help to encourage younger adults to sign up for health plans under the Affordable Care Act, with ads featuring the “Luck” plan. Get Covered Illinois is running funny commercials that end with the slogan “You’ll be okay, probably.” This insurance marketing strategy includes ads that promote a fictitious “Luck Plan”, that shows young adults frolicking around Chicago wearing homemade splints made…
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