Key Lime Interactive (KLI) – a firm that is widely known in the industry as a top tester of the mobile commerce experience – has announced the results of the second level of their renowned review of competing top American car insurance companies. The study was performed in November 2011, and gave the top place for Best Mobile Website to State Farm Insurance, while USAA received the top position for the Best Mobile App. Many different elements of the mobile experience were examined by KLI, particularly those parts of the…
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GEICO launches Facebook app to connect with consumers
With the nation’s health insurance system soon to become electronic, other insurance industries are attempting to establish their digital presence in the hopes of connecting with consumers. GEICO Insurance has long enjoyed a formidable presence on the Internet, even before the so-called “digital gold rush.” The auto insurer is looking to further its reach, however, and has launched a new application on Facebook titled “GEICO Shortcuts.” The app will help GEICO customers find policies through the social network. Facebook has been targeted by the insurer due to its dramatic and…
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