Geico’s insurance marketing costs about $1 billion every year

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It isn’t cheap to get the word out about a brand and the coverage it offers. Auto insurer, Geico Corp., which is well recognized for its insurance marketing on television, online, and on billboards, has announced that it spent nearly a billion dollars ($993.8 million) on its advertising campaigns last year. This is the most spent by any single vehicle insurer in the United States. It is also a great deal more than the company, itself, had spent, having increased by a full 10 percent from the 902.7 million that…

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