Online options have become highly important to consumers interacting with their insurers. While the importance of digital insurance features was already on the rise by 2019 and earlier, the pandemic has accelerated this trend. Customers have come to view online features as a necessity instead of a convenience. According to recent data, agencies that have adapted to this requirement and that have offered the best digital insurance options have experienced a substantially higher growth rate than their non-digital competition. In a recent survey of 600 independent agents in the United…
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Insurance industry must take the digital age seriously
Report highlights the changing behavior of consumers around the world Improving digital engagement may be the key to success for the insurance industry, according to a new report from PwC. Consumers throughout the world are becoming more digitally oriented, relying on the online realm to conduct their daily lives. These people shop online, communicate with their loved ones online, and even work online, and if the insurance industry cannot cater to the changing needs of digital consumers, it may risk losing its ability to engage customers effectively. Consumers are favoring…
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