Consumers in Gen Y least likely to be loyal to one insurance company for all policies

generation y insurance company Laughing Young Woman Socializing in a Party Setting.

A recent J.D. Power study showed this generation is most inclined to split their coverage across multiple insurers. Generation Y has now become the largest home buyer consumer segment in the country, and it is also the most likely to unbundle (also known as splitting) their coverage needs instead of choosing only one insurance company for all of their policies. They are splitting their insurance policies at a greater rate than any other generational group. For an insurance company, this actually provides quite the opportunity. The J.D. Power 2015 U.S.…

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