Coronavirus auto insurance discounts may harm customer loyalty instead of helping

Coronavirus auto insurance discounts - Man Looking at Computer Thinking

J.D. Power data shows that the refunds and credits are increasing a policyholder’s odds of switching. Across the country, insurers are offering their various versions of coronavirus auto insurance discounts. These are meant to help make sure policyholders aren’t paying more than what their risk level justifies as many people drive far less than they usually would. A new J.D. Power study indicates that providing this savings is making customers more prone to leaving. The study showed that the coronavirus auto insurance discounts are not improving customer loyalty. In fact,…

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