Minimizing Infringement Risks: The Essential Role of IP and Brand Protection Intellectual Property (IP) and brand protection are essential for preserving a business’s identity, value, and competitive advantage. In the digital era, protecting these unique assets—ranging from inventions to trademarks—is more vital and challenging than ever. They not only differentiate your offerings but also cultivate customer loyalty and drive profits. Your brand, reflecting your company’s reputation and customer perception, is an invaluable asset. Safeguarding IP and your brand is about protecting your business’s core from misuse and infringement. This task…
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