Tag: consumer study

Life insurance study reveals perceived value of the coverage

Auto Insurance survey

Americans think highly of the benefits, but feel that there is notable room for improvement. A recent survey has shown that American workers place a high value on the benefits they can receive from life insurance, but that there is a great deal of room to improve the way that the system and coverage works. This workplace benefits study was performed by an insurer in the industry. The Guardian Workplace Benefits Study was conducted by Guardian Life Insurance Co. of America. It is meant to identify the value that workers…

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Study shows online purchases of life insurance on the rise

Nordstrom

The results of a study performed by the LIFE Foundation and LIMRA have indicated that Americans – particularly those in younger age groups – would rather make their life insurance purchases online, through the mail, or by phone. Though the majority – 64 percent – of consumers continue to make their life insurance purchases from an insurance agent, that number is rapidly decreasing when compared to the 1996 statistics. In that year, 80 percent of people were buying their insurance in person. According to president and CEO Marvin H. Feldman,…

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