Insurers need improved hybrid digital media approach to draw consumers

Mobile Commerce Trends in Insurance

The behaviors and expectations of consumers shopping for insurance have changed over the last few short years, and in order to appeal to them these days, insurers will need to use a high-performance digital environment to provide an experience that brings agent interaction together with online insurance technology research capabilities. An ever increasing number of insurance companies are now discovering that the internet is the place where the majority of customer relationships begin. Customers are using digital media – such as the internet, blogs, social networking, and video – on…

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Trends reveal huge growth in online insurance purchases

Last week, Allstate announced their acquisition of Esurance, the online auto insurance provider. The purchase was billed as an effort to expand Allstate’s online market, providing customers with more options and flexibility when purchasing coverage. There is another factor that may have contributed to the acquisition, according to a new report released by comScore, a global source of digital market intelligence. The firm conducted a survey in the U.S. that suggests that the online market is becoming increasingly popular amongst consumers. The survey shows that, of those participating, 20% of…

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