Satmetrix benchmark study reveals loyalty leaders in American insurance industry

Net Promoter software company, Satmetrix, which is the customer experience program marketplace leader, has released its 2012 Net Promoter Industry Benchmarks for 22 different industries, including the insurance sector. As a whole, the study was broader than it has been in previous years, involving the participation of over 30,000 American consumers who provided their rating feedback about over 200 brands across the various industries. The benchmarks that it creates are based upon the survey responses from consumers across the United States who rated their various experiences with the top brands…

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Rhode Island insurance agency taps into the online market with new website and innovative marketing strategy

Mansfield Insurance Agency, a small insurance company based in Westerly, Rhode Island, is taking an interactive approach to customer service. The agency is launching a new website and digital marketing campaign and will be seeking to improve connectivity in the market. Many insurers are turning to the Internet to better care for the needs of policyholders and to make it easier to connect with potential customers. More consumers are turning to the Internet to purchase insurance, presenting a valuable opportunity to companies tapping into the market. The agency launched their…

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