A new J.D. Power study showed that insurer digital experiences now lead in satisfaction importance. The J.D. Power 2020 U.S. Auto Insurance Study released last week revealed that auto insurance websites have become more important to the customer experience than human agents for the first time. This was the first time in the 21-year life of the study that digital came out on top. The study found that auto insurance websites had a bigger impact on customer satisfaction than human agents. This suggests that if insurers want to score the…
Read MoreAuto insurance websites are more important to customer experience than agents
