Report shows that social media is beginning to play a bigger role in insurance

Social media is continuing to play a growing role in the insurance industry. The practice of scouring a consumer’s Facebook or Twitter page is already being used by many insurance investigators in the country, but the process may soon become automatic, making social media data a major factor in determining the outcome of claims and the price of insurance coverage. Making the matter more alluring for insurers is the fact that regulatiors throughout the nation have not yet established guidelines on how social media data can be used in terms…

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