Governing board hired ad firm to draw more attention to its insurance exchange The governing board of the Arkansas health insurance exchange, called the Arkansas Health Insurance Marketplace, has hired an advertising firm to draw more awareness to the marketplace. The firm, Cranford Johnson Robinson Woods, was contracted for approximately $5.8 million over the next two years. The contract will task the firm with designing a new website for the state’s exchange, which will be used in place of HealthCare.gov and will provide consumers with access to the exchange’s insurance…
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Health insurance exchange in Arkansas draws attention of 4 insurers
Four companies have now expressed their interest in selling policies over the state’s online marketplace. The Arkansas Insurance Department has announced that there are now four health insurance companies that intend to be able to sell their policies over the state’s exchange, which is expected to serve over 500,000 residents. The department said that the insurers submitted their letters by the deadline, which was last Monday. The department explained that the health insurance companies each met the deadline in order to indicate their interest in participating in the Arkansas exchange,…
Read MoreArkansas teams with HHS to expand private health insurance exchanges
Health insurance continues to cause controversy in the US Health care reform continues to be a controversial topic throughout the U.S. Many states have chosen to oppose the federal Affordable Care Act, despite the law being upheld by the Supreme Court in 2012. While some states oppose the law as a whole, many others oppose only specific provisions of the law, which has lead some political leaders to take innovative action on the matter in order to ensure that the law is able to provide the benefits to consumers as…
Read MoreArkansas Insurance Commissioner seeks financial aid for insurance exchange while facing down opposition from lawmakers
Arkansas’ Insurance Commissioner is attempting to rally support from state lawmakers to help establish a health insurance exchange. Commissioner Jay Bradford is urging legislators to back a grant application that, if approved, would bring $3.8 million in federal funding to the state. Arkansas lawmakers have been leery of the federally mandated insurance exchanges due to their association with the controversial Affordable Care Act, which the state opposes. Governor Mike Beebe has said that he will not seek out federal funding unless the state’s Legislature shows support for an exchange. The…
Read MoreHealth exchange sees serious challenges in Arkansas for 2012
Insurance Commissioner Jay Bradford, the lead insurance official in Arkansas, has said that he will “go down fighting” in support of the establishment of insurance exchanges within the state under the newly overhauled federal healthcare program. It has started to look as though great – possibly insurmountable – odds are building against Bradford, but he has insisted that he has not given up on the chance to put the exchanges into place. He also indicated that he may begin a new push in February when the new fiscal season has…
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