The nationwide insurance company launched a multichannel campaign for its Allstate Sugar Bowl. The 2018 Allstate Sugar Bowl started the new year with both tradition and a new Allstate Mayhem campaign to get things going in a fresh new way. The insurance company brought a whole different form of omnichannel marketing to the table as viewers pondered their own resolutions. Allstate Insurance worked with the Leo Burnett Chicago creative agency for the campaign. The Allstate Mayhem character is turning over a new leaf within this marketing campaign. It is a…
Read MoreAllstate Mayhem campaign launches 2018 with a fresh new start
