Campaign highlights services of state’s health insurance exchange
Maryland has launched an aggressive marketing campaign to raise awareness of its health insurance exchange. The exchange will begin open enrollment in October of this year, but many residents remain unaware of the services they can find through the state-based marketplace. Moreover, many people in the state have expressed confusion concerning the other aspects of the federal Affordable Care Act and how it may impact their lives. Maryland officials believe that the new marketing campaign will help dispel this confusion and boost enrollment rates in the state’s exchange system.
Exchange aims to provide affordable coverage to consumers
The state’s health insurance exchange is called Maryland Health Connection and is meant to provide consumers with access to affordable health care plans. State officials believed that one of the best ways to market the exchange was to provide testimony’s from actual state residents that plan to enroll in the program. A variety of physical, broadcast, and digital advertisements have been launched features these residents. The overarching goal of the marketing campaign is to inform consumers that they can find affordable coverage plans through the state’s exchange.
Campaign to focus on enrollment process and raise awareness of federal subsidies
The marketing campaign is meant to ensure that the state’s exchange is able to function as it is intended to. If consumers are unaware of the exchange’s services, they are unlikely to enroll. For many, a lack of awareness could lead many consumers to continue living without appropriate health insurance coverage. Currently, the campaign is focused on the sign-up process of the exchange. The campaign will also highlight the financial assistance that is being offered by the federal government that could help offset the overall cost of health insurance policies.
300,000 people expected to enroll in exchange this year
Maryland is spending approximately $2.5 million on the marketing campaign, which will run through the end of 2014. State officials expect more than 300,000 residents to enroll into the exchange this year. There are nearly 800,000 people in Maryland that currently have no health insurance coverage. State officials hope to reduce this number significantly in the coming year as the services of the state’s exchange become better known.
