Greenwashing, Cleanup, and Claims: The Plastic Problem for Insurers

Greenwashing

Plastic Pollution: A New Threat to the Insurance Industry?

Plastic pollution isn’t just an environmental crisis anymore. It’s becoming a financial and legal nightmare for businesses—and their insurers. Microplastics are showing up in food, water, and even human bodies. The risks? They’re piling up. But here’s the big question: is the insurance industry ready for this?

The Growing Problem

Plastics are everywhere. Over 9 billion tons have been produced since the 1950s. Most of it? Not recycled. Instead, it ends up in landfills, oceans, and ecosystems. As it breaks down, it forms microplastics—tiny particles now linked to health and environmental damage.

The costs are staggering. Studies estimate plastic pollution costs society over $100 billion annually. This includes cleanup efforts, ecosystem damage, and medical expenses. And some of these costs? They’re already turning into lawsuits.

microplastics

The Insurance Angle

So, how does this affect insurance? In a big way. Plastic pollution is creating new liability risks for businesses, especially in industries like food, packaging, and manufacturing. Here’s how:

  • Health Claims: If microplastics in food or water are linked to health problems, lawsuits could follow. Businesses might get dragged into court. Insurers? They’d be stuck covering legal fees, settlements, or even medical bills.
  • Environmental Damage: Companies responsible for plastic pollution could be forced to pay for cleanup or ecosystem damage. This means big claims under environmental liability policies.
  • Greenwashing: Claiming to be “eco-friendly” when you’re not? That’s risky. Misleading consumers could lead to lawsuits. Insurers offering Directors & Officers (D&O) coverage might have to step in.

Can It Be Proven?

Here’s the tricky part: proving one company’s microplastics caused specific harm. It’s tough. Microplastics are everywhere, and health issues often result from long-term exposure. But science is catching up. It’s becoming easier to trace these particles back to their sources. That’s bad news for businesses—and their insurers.

Take the case of Formosa Plastics. The company paid $50 million to settle claims that it polluted Texas waterways with plastic pellets. Or the recent lawsuit against Coca-Cola, PepsiCo, and Procter & Gamble. A California court allowed the case to proceed, alleging these companies created a public nuisance by promoting their products as recyclable while knowing they weren’t.

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Most standard business insurance policies don’t cover gradual environmental damage. That’s where environmental liability insurance comes in. This specialized coverage can help with:

  • Cleanup costs
  • Legal fees
  • Health claims related to pollution

But here’s the catch: it’s not cheap. And many businesses don’t have it. Some general liability policies even have “absolute pollution exclusions,” meaning they won’t cover pollution-related claims at all. Business owners need to check their policies carefully. Adding environmental coverage as an endorsement might be an option, but it comes at an extra cost.

Should the Industry Take Notice?

Absolutely. The insurance industry has seen this before—with asbestos, tobacco, and climate change. What starts as a small trickle of claims can quickly turn into a flood. And the signs are already there. A report by the Minderoo Foundation predicts plastic-related lawsuits could cost businesses over $20 billion in the U.S. alone by 2030.

The Takeaway

Plastic pollution isn’t just an environmental issue anymore. It’s a financial and legal one. For businesses, it’s a wake-up call to review their insurance policies. For insurers, it’s a storm that’s only just beginning. The question isn’t if claims will come—it’s how big they’ll get.

how much do you know

How Much Do You Really Know About Insurance Myths?

Think you can spot fact from fiction when it comes to wacky insurance myths? From realistic situations to out of this world coverage, this quiz will put your myth-busting skills to the test. Buckle up (yes, it’s insured) and see if you’re ready to conquer the world of absurd policies!

1 / 7

True or False: Red cars cost more to insure.

are red cars more to insure

2 / 7

Which of these incidents is NOT typically covered by comprehensive auto insurance?

driving underwater

3 / 7

Does renters insurance cover your roommate’s belongings?

roommates insurance

4 / 7

If someone else drives your car and gets into an accident, whose insurance pays first?

auto insurance myths

5 / 7

Does homeowners insurance cover damage caused by floods?

flood insurance

6 / 7

Do all drivers in a household need to be listed on an auto insurance policy?

drivers in home

7 / 7

What does Fantasy Football Insurance protect you against? And yes, there is such a thing.

fantasy football insurance

Your score is

The average score is 68%

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