The rising focus on eating whole, fresh foods has underscored the importance of this coverage.
Shopping directly from food growers has become an important trend and with that, farmers market insurance has been on the rise.
For many people, buying what is in season and grown locally has become a way of life.
As a result, farmers markets have become more common, larger, and busier. As a result, farmers market insurance has become much more commonly offered. This makes it possible for vendors at these local events to be able to cover themselves against a range of risks particular to those events.
Farmers, growers, bakers and, artisans selling in these local marketplaces know that these sales can boost business value. Moreover, these events bring consumers and farmers closer together. This is an important step as it helps growers to see the next step of all their efforts, while it offers consumers the opportunity to truly appreciate what they’re eating.
Growers and producers also have the opportunity to decide on their own prices. Furthermore, they have a low-risk opportunity to test new ideas and products. It is a great chance for business growth and sustenance.
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That said, with any business opportunity comes risk, which is why farmers market insurance is important.
Being a vendor at these marketplaces brings with it an exposure to liability. One issue could be enough to bring on devastating financial losses.
A situation could arise from something as simple as a customer fall resulting from a slip on a piece of produce that fell off the sales table. Alternately, a customer could have a severe reaction to one of the food products sold. Either of these scenarios could easily end in a lawsuit.
The outcome could be catastrophically expensive for a small local grower. However, farmers market insurance provides coverage against precisely those types of risk. This type of liability insurance coverage makes it possible for individual vendors to ensure that if such a lawsuit does arise, the outcome will not lead them to financial ruin. In fact, many of these marketplaces now require their vendors to provide proof of coverage in order to participate.