Digital Marketing Strategies for Small Business Firms

online business digital marketing for insurance agency

For small business firms, digital marketing is very important because it is one of the most competitive industries on the Internet. In order to stay competitive, you should always present digitally, as it seems difficult to recognize your firm without it. The user searches for the services and always chooses the top websites in the search engine results page, which means that you only win when you take the first position in the search engine. Digital marketing is the acronym to achieve a high position in a competition with your…

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Insurance agent value not always recognized by consumers, says Nationwide study

Insurance agent value - Man observing charts on iPad

The insurer’s research shows that customers’ and agents’ perspectives don’t always align. A new Nationwide Insurance report has indicated that when it comes to the insurance agent value provided, these pros don’t necessarily see things the same way as their customers. The research points to a number of critical gaps between the thoughts of the two sides. The insurance agent value has always been built on a foundation of providing customers with everything they want; from the information and resources they need to the support and assistance they require. However,…

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6 Ways to Transform Your Insurance Office

insurance office agent

Insurance agents have been in demand in recent years and from a recent survey, employment in this industry is expected to grow 10 percent from 2018 to 2028, which is faster than the average for all occupations. This is due to the increasing number of people investing and the profits of this industry depend on a steady stream of new customers. People tend to purchase more products now than ever before, which means there would constantly be an increased demand for insurance. However, like every other sector, a successful insurance…

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Allstate faces “thousands” of insurance job layoffs for its staff

Insurance job layoffs - layoffs from COVID-19 - newspaper article

The insurer intends to let thousands of people go in an effort to reduce its costs, say reports. Allstate Corporation plans to use thousands of insurance job layoffs to try to cut costs, say several reports. The news came directly from the insurer’s CEO who discussed it in a recent video conference call. Allstate CEO Tom Wilson held a video conference call with his senior team leaders. In that call, he talked about the fact that thousands of insurance job layoffs were on their way. These “thousands of jobs” would…

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Lombard International’s US CEO, Michael Gordon, appointed Group Chief Operating Officer

insurance news

Philadelphia/New York, — June 2020 – Lombard International Group, the global leader in wealth and succession planning solutions for high net worth individuals, families and institutions, announces the appointment of Michael Gordon as Group Chief Operating Officer (COO), in addition to his existing role of Chief Executive of the US business. The role of Group COO is newly created and includes the Global Office of Technology and Transformation. Following Stuart Parkinson’s appointment as Lombard International Group’s Chief Executive Officer (CEO) on 1 April 2020, Mr. Gordon’s appointment builds upon a…

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4 Useful Ways to Ensure Your Upcoming New Website’s Security

website's security

Having an online presence gives your business a fighting chance against the throngs of competition out there – a chance to be seen, heard, and bought from. Your target market is looking for you as much as you’re looking for them, provided you have a product that’s of value to a certain niche population. Launching a company website generates brand awareness and better interactions with customers. However, it’s vital to focus on security when building your site — otherwise, your website could repel customers instead of reeling them in. How…

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Local Search SEO for Agents Part 5: How to Reader Optimize Your Insurance News

Reader Optimize - Woman looking at phone whie sitting at a counter

It’s time to discover how to make sure your customers are interested enough to click and read. Knowing how to reader optimize your local insurance news articles will help you to know that your target readers will be interested in what you have to say. Last week, in Part 4, you learned local SEO basics, to appeal to search engines. Now that your articles are in front of your reader, you need to get them to click, read, and come back for more! In essence, you need to make sure…

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