US travel insurance and assistance leader, Access America, has announced the launch of Travel Insurance Awareness Day on September 7, 2011.
In conjunction with this announcement it will be conducting an event among Orbitz.com customers to find out their top reasons for failing to purchase travel insurance. This event will become a prominent feature of the Orbitz.com website and will provide the site’s visitors with the opportunity to share in a total of $1,000 worth of gift cards when they enter their reasons.
This awareness and promotion event is designed by Access America so that customers can have the chance to win prizes while discovering how to properly prepare themselves for unexpected situations when they travel.
According to vice president of channel marketing Cathy McCarthy of Mondial Assistance USA, the parent company of Access America, the company hopes that by asking the visitors of the Orbitz.com website why they feel they don’t require travel insurance, “it will cause them to consider those times when travel insurance can be invaluable.”
That said, she also explained that beyond their hope to raise travel insurance awareness, they also hope that the customers will have a good time and win some great prizes.
Access America recently commissioned a Syndics Research survey, which revealed that among consumers who do not purchase travel insurance, 78 percent said that the reason was that they felt that they didn’t require it.
However, the claims department at Access America pays out thousands of dollars each year for claims related to injuries and illness of the insured individual, a close family member, or a travelling companion, as well as to claims for delays such as missed connections.