The Hartford, one of the largest insurance providers in the U.S., has announced plans to expand the accessibility of auto insurance to AARP members. In order to do this, the insurer will have to expand its base of producers. This will be done through a hiring surge, where the insurer will look to bring on new staff and agents capable of bringing auto insurance coverage to those looking for additional options. The company currently has 4,000 agency locations throughout the country and hopes to increase that number to 6,000 by the end of the year.
The insurer is primarily looking to begin working with independent insurance agents. The company notes that AARP members are more likely to take counsel with independent agents than with any other kind. As such, The Hartford is looking to cater to the whims of these consumers. Independent agents also have the highest retention rates with this demographic, a fact that The Hartford believes will be a major attractor.
The insurer first opened up its products to independent agents in 2009. Since then, the company has been working with independents with great success. The company has made a point of keeping relations with agents pristine as it recognizes their value and service to the industry. Any new appointment relationships the insurer forms with agents will primarily be concerned with auto insurance, but may develop to include other sectors in the future.
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