The Insurance Industry and Technology

social technology insurance industry

The insurance industry has long been wrestling with ways to engage and retain customers. Like any business, insurance companies have to evolve with changing times and the way that consumers interact with one another and how they choose to interact with companies. Technology has become one of the most powerful forces in the world and insurers are having trouble adapting to this fact. Throughout the insurance industry, companies are beginning to adopt new business strategies that are based on the use of new technology. Some of this technology has to…

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Video SEO for insurance online marketing

Health Insurance Exchange

Insurance marketing online is still a wide-open field. As of yet, the market is far from being saturated. This means that companies and agents looking for new clients have a better chance of being found in any type of online search by the people they are trying to reach. To take advantage of this, the insurance industry should look into how to insurance online marketing tactics with video and other SEO techniques. Video marketing in all sectors is big right now. The average web user will scan an article or…

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Easy Insurance Prospecting Ideas

A Consistent Insurance Prospecting Plan Will Help Your Agency! Keeping your current insurance clients happy should be your number one goal as an insurance agent, but you also have to keep channels open at all times for new leads or prospects. Prospecting for clients is a complicated endeavor, but it is one that you must partake in. Insurance clients can be long term, but today many jump around to find better prices. Keep your current customers happy, but save time to build up interest and look for new ones as…

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Insurance marketing success with social media

Social media is hot right now, and may remain so for quite some time. This trend blends personal profiles with businesses and services. Those using social media can like or follow anything they find interesting. As you know, insurance can be a dry subject, but it does not have to be. If you can find ways to remain relevant and engaging on social platforms like Facebook, YouTube, Pinterest, Google, and Twitter, you can see amazing results. A little effort in online insurance marketing can go a long way. You have…

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