State Farm Insurance company chooses TikTok over TV for Super Bowl campaign

Insurance Company - TikTok

The insurer is taking aim at a fresh generation of consumers in its video challenge for the big game. State Farm first started airing ads during the Super Bowl last year, and the insurance company plans to do so again in 2022, though in a notably different way. Instead of focusing its ad dollars for an expensive TV spot, it wants to hang with viewers online. The insurance company has decided to take a different direction than the usual marketing splurge on huge celebs and exceptionally pricy commercial spots during…

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