The Insurance Industry and Technology

social technology insurance industry

The insurance industry has long been wrestling with ways to engage and retain customers. Like any business, insurance companies have to evolve with changing times and the way that consumers interact with one another and how they choose to interact with companies. Technology has become one of the most powerful forces in the world and insurers are having trouble adapting to this fact. Throughout the insurance industry, companies are beginning to adopt new business strategies that are based on the use of new technology. Some of this technology has to…

Read More

The Power of Social Media in the Insurance Industry

social media and the Insurance Industry

The insurance industry can benefit from social media Social media can be a powerful tool for consumers and businesses alike. Platforms like Facebook, Yelp, and Twitter offer companies an opportunity to engage consumers in a more dynamic way, while also serving as platforms for consumers to express their opinions about the products and services that a company may be offering. For the insurance industry, social media can be quite important to maintaining credibility. Insurance is often a controversial issue, with many companies being seen as disconnected from consumers entirely. A…

Read More

Easy Insurance Prospecting Ideas

A Consistent Insurance Prospecting Plan Will Help Your Agency! Keeping your current insurance clients happy should be your number one goal as an insurance agent, but you also have to keep channels open at all times for new leads or prospects. Prospecting for clients is a complicated endeavor, but it is one that you must partake in. Insurance clients can be long term, but today many jump around to find better prices. Keep your current customers happy, but save time to build up interest and look for new ones as…

Read More

Internet privacy may be costing people their jobs, according to National Labor Relations Board

Facebook’s shifting privacy policies are making it increasingly difficult to keep track of Internet privacy. With social media beginning to play a much larger role in the business world, companies have been struggling to maintain a balance on how much freedom their employees are given when it comes to sharing information via Facebook and Twitter. Most companies have social media policies in place, but the majority of these policies are ambiguous at best. Confusion regarding these policies has led some companies into trouble with the law and could have dramatic…

Read More