Live Insurance News

How Life Insurance Has Changed in the Past 5 Years

October 19, 2013April 19, 2014 Guest Author

Facing the realities of the economic state of affairs across this country, society has evolved to display continually increasing interest in financial solutions that provide improved and increased predictability. Whether they are found in the forms of life or death benefits, or simply in better asset protection, the industry is changing and adjusting to deliver to consumers these new demands. In the past five years, the life insurance industry has adapted to the modification of the country’s financial climate, all while developing some exceptional ideas and solutions to meet the…

Using social media marketing for your insurance business

July 14, 2013 Dan

Social Media Marketing for Insurance Agents1

It’s hard to think of a person who doesn’t have an account on Facebook, Twitter, Google+, LinkedIn, and other social media sites that have become immensely popular around the globe. This makes it easy to understand why insurance agency owners and agents are continually being advised to take advantage of the opportunity. The problem is that it is easier to decide to use social media marketing than it is to know what to say. Users of social media networks will like, follow, or even share virtually any topic that they…

Social media could be a powerful tool for the property insurance sector

July 1, 2013July 1, 2013 S.Vagus

Property insurance marketing could get easier with the help of social media The value of social media as a marketing platform is often understated and underestimated, especially in the property insurance sector. Social media represents millions of potential consumers interacting with one another on a regular basis. While these people primarily use social media platforms as a way to stay connected to friends and family, they have shown that they are willing to connect with companies as well. According to the Insurance Technologies Corporation, a Texas-based company specializing in various…

Tips on Improving an Insurance Agents Business in the Year 2013

February 10, 2013April 14, 2014 Guest Author

Insurance Agents…time to dust off the ol’ website! This year most insurance agency owners must take a few steps to ensure that they stay ahead of their competitors in the market. This article aims at discussing five of the crucial steps that will help an insurance agent site retain their old customers and attract new ones in the year 2013. Modernizing the Insurance Website One must remember that the customers will always want to get acquainted with an agent who can present themselves in a better way. The appearance of…

Insurance news story about Progressive should be seen as a warning to insurers

August 29, 2012August 29, 2012 Julie Campbell

Experts now wonder if this social media fail will generate changes in the industry. In an attempt to save $75,000, Progressive Corp. has now found itself at the sour end of an insurance news story that has brought the rage of thousands, if not millions, of people against it. Other insurers who witnessed the story may soon be making changes to prevent this from happening to them. This type of insurance news, spread throughout social media, can be exceptionally damaging to the reputation of a company. This may mean that…