The Insurance Industry and Technology

social technology insurance industry

The insurance industry has long been wrestling with ways to engage and retain customers. Like any business, insurance companies have to evolve with changing times and the way that consumers interact with one another and how they choose to interact with companies. Technology has become one of the most powerful forces in the world and insurers are having trouble adapting to this fact. Throughout the insurance industry, companies are beginning to adopt new business strategies that are based on the use of new technology. Some of this technology has to…

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The Power of Social Media in the Insurance Industry

social media and the Insurance Industry

The insurance industry can benefit from social media Social media can be a powerful tool for consumers and businesses alike. Platforms like Facebook, Yelp, and Twitter offer companies an opportunity to engage consumers in a more dynamic way, while also serving as platforms for consumers to express their opinions about the products and services that a company may be offering. For the insurance industry, social media can be quite important to maintaining credibility. Insurance is often a controversial issue, with many companies being seen as disconnected from consumers entirely. A…

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Big data may help root out insurance fraud

insurance fraud big data

Insurance companies are turning to big data in order to fight fraud Insurance fraud has been a problem that has plagued the insurance industry for years. As technology becomes more advanced, however, combating fraud may be becoming easier for insurers. Big data may serve as a powerful tool against fraudulent activity and could be used to help insurers determine whether a claim is real of fake. Insurers are beginning to use this data to identify behavioral patterns concerning claims in particular sectors. Big data can help highlight behavioral patterns that…

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Finding a webmaster to build your insurance marketing website

health insurance agents websites

Building an insurance agency website is something almost anyone can do with a few clicks of a mouse. However, these ready-to-use sites are often plain and there are many people using the same template. If you want something you have total control over and that has your own unique stamp on it, you should hire a webmaster to build and even run your site for you. Before you choose, there are some important things to ask a potential webmaster so you know you have chosen the right person for the…

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How Life Insurance Has Changed in the Past 5 Years

Facing the realities of the economic state of affairs across this country, society has evolved to display continually increasing interest in financial solutions that provide improved and increased predictability. Whether they are found in the forms of life or death benefits, or simply in better asset protection, the industry is changing and adjusting to deliver to consumers these new demands.  In the past five years, the life insurance industry has adapted to the modification of the country’s financial climate, all while developing some exceptional ideas and solutions to meet the…

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Using social media marketing for your insurance business

It’s hard to think of a person who doesn’t have an account on Facebook, Twitter, Google+, LinkedIn, and other social media sites that have become immensely popular around the globe. This makes it easy to understand why insurance agency owners and agents are continually being advised to take advantage of the opportunity. The problem is that it is easier to decide to use social media marketing than it is to know what to say. Users of social media networks will like, follow, or even share virtually any topic that they…

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Social media could be a powerful tool for the property insurance sector

Property Insurance

Property insurance marketing could get easier with the help of social media The value of social media as a marketing platform is often understated and underestimated, especially in the property insurance sector. Social media represents millions of potential consumers interacting with one another on a regular basis. While these people primarily use social media platforms as a way to stay connected to friends and family, they have shown that they are willing to connect with companies as well. According to the Insurance Technologies Corporation, a Texas-based company specializing in various…

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Tips on Improving an Insurance Agents Business in the Year 2013

Insurance Marketing

Insurance Agents…time to dust off the ol’ website! This year most insurance agency owners must take a few steps to ensure that they stay ahead of their competitors in the market. This article aims at discussing five of the crucial steps that will help an insurance agent site retain their old customers and attract new ones in the year 2013. Modernizing the Insurance Website One must remember that the customers will always want to get acquainted with an agent who can present themselves in a better way. The appearance of…

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Insurance news story about Progressive should be seen as a warning to insurers

insurance news

Experts now wonder if this social media fail will generate changes in the industry. In an attempt to save $75,000, Progressive Corp. has now found itself at the sour end of an insurance news story that has brought the rage of thousands, if not millions, of people against it. Other insurers who witnessed the story may soon be making changes to prevent this from happening to them. This type of insurance news, spread throughout social media, can be exceptionally damaging to the reputation of a company. This may mean that…

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Webby award nomination for site with best creative professional insurance technology goes to Esurance

Online tool Affordable Care Act

The award goes too… The nominations for the 16th Annual Webby Awards for the insurers that have shown to be the best examples of insurance technology, creativity, and professional progress, and Esurance has been named among those that may take the coveted prize for Best Insurance Website. The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS) focus on acknowledging the best sites available on the World Wide Web. They are designed to recognize those websites that are driving the Web forward in unique and important…

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