Insurance marketing success with social media

social

Social media is hot right now, and may remain so for quite some time. This trend blends personal profiles with businesses and services. Those using social media can like or follow anything they find interesting. As you know, insurance can be a dry subject, but it does not have to be. If you can find ways to remain relevant and engaging on social platforms like Facebook, YouTube, Pinterest, Google, and Twitter, you can see amazing results. A little effort in online insurance marketing can go a long way. You have…

Read More

More small businesses are offering health care coverage

SMALL BUSINESS OFFERING INSURANCE OPTIONS

There has been a recent increase in group health insurance plans offered by small business owners. This is due in part from the introduction of federal tax credit enticement from last year’s health care reform. In the fourth quarter of 2010, Blue Cross and Blue Shield of Florida Inc. saw a five to six percent increase in group health insurance and this trend is continuing in 2011. BCBS senior director of external communication, John Herbkersman, agrees that there is quite a bit of interest in coverage options from small businesses.…

Read More

Massachusetts helps small businesses

Deval Patrick, Governor of Massachusetts

During Massachusetts Governor Deval Patrick’s inauguration speech, he discussed that his commitment to small business and the importance of this focus. State Housing and Economic Development Secretary, Greg Bialecki, said Patrick and his staff have been conversing with small business owners in order to address their top areas of concern, especially health care.  With the costs of health insurance potentially going up with the new health care laws, small business owners are very hesitant to hire new employees. According to Bialecki, it is hard to get out of a recession…

Read More