Over 50% of financial advisors selling life insurance miss opportunities to do so

A Saybrus survey shows that many miss the chance to bring plans and policies together. A recent study performed by Saybrus Partners, Inc., has shown that financial advisers will frequently overlook the chance for selling life insurance as an important part of an individual or family’s financial planning. Only 34 percent of the respondents claimed to be “very comfortable” broaching the topic with clients. The survey also showed that 56 percent of advisors have not made it a habit of regularly discussing the importance of this type of coverage to…

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