Apple and IBM launch an app that could help the insurance industry

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New application could be a valuable tool for insurance companies that want to engage mobile consumers The insurance industry may benefit from better mobile apps that can engage consumers that are becoming more reliant on mobile technology. As such, IBM and Apple have partnered to introduce their new Retention application, which may be the first of many apps that begin to emerge in the insurance sector. The partnership is meant to leverage the strengths of both IBM and Apple, providing the industry with better mobile solutions to engage consumers. Retention…

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