Kaiser Permanente plans to pay consumers to lose weight

Kaiser Permanente of Colorado has announced that policyholders may be eligible for cash bonuses if they are willing to lose weight. The insurance company’s new “Weigh and Win” program will award consumers with up to $150 every three months if they lose a certain amount of weight and keep it off. All adults are eligible to participate in the program, but participation is not mandatory for all Kaiser Permanente policyholders. The insurer claims that weight loss is as effective mammograms and cancer screenings in helping consumers manage their health. The…

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