Fidelity Investments takes on new financial technology with mobile insurance and deposit features

Fidelity Investments has announced the latest changes to its iPad app, with a new mobile deposit feature that will allow investors to take advantage of the latest financial technology and make individual retirement account deposits that are quick and simple. The apps for Android and iPhone will also have new mobile deposit features added to them. The company justifies the changes with its data that shows that in 2011, it experienced a tripling in its year-over-year mobile usage. This indicates that as there is a greater prevalence of mobile device…

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State Farm uses mobile and social marketing for sweepstakes promotion

By way of mobile and social marketing techniques, State Farm has announced to both current and potential customers that they may take part in a sweepstakes campaign that gives them the chance to attend a party aboard the Intrepid aircraft carrier museum. The insurer is using Pandora’s iPhone app to run targeted ads for the sweepstakes. Through this campaign, people can have a chance to win by tweeting State Farm. According to the State Farm digital media manager, Matt Johnson, one of the most rapidly growing areas of the insurer’s…

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Football fans have opportunity to win big prizes from Allstate mobile sweepstakes

Allstate Insurance Co. has announced that it will be providing fans of college football with the opportunity to win a trip to the BCS National Championship game, and a new car, by way of a text-to-win sweepstakes. Beyond these grand prizes, participants also have the chance to win other weekly prizes. The sweepstakes has already started and will continue until November 30, 2011. According to the director of sponsorship marketing for Allstate, Pam Hollander, from Northbrook, Illinois, the 60 Seconds of Mayhem sweepstakes was developed by Allstate to “generate awareness…

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