Insurance marketing campaign uses Metro’s “Dumb Ways to Die” characters

Dumb ways to die empire life insurance marketing campaign

New ads are being produced for Empire Life using the viral characters that it has licensed. While initial reports that Empire Life, a Canadian insurer, had licensed the “Dumb Ways to Die” characters from Metro Trains in Australia, left people feeling rather confused, now that the company’s insurance marketing campaign has launched, its intentions have become considerably clearer. The original song and video quickly became a viral hit and managed to win awards along the way. In fact, it brought home five Grand Prix awards from the Cannes International Festival…

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