Blue Cross Insurers look to expand into the Medicaid market

Independence Blue Cross, one of Southeastern Pennsylvania’s largest health insurance companies, is looking to expand into the Medicaid market. The company has been spending millions of dollars in the effort to carve out a larger share of the market. The Medicaid market has become a popular target for health insurers looking to offer affordable coverage to those that have fallen on hard economic times. Independence Blue Cross already holds a prominent place in this particular market, but is looking to further its hold as the market grows more lucrative. Michigan’s…

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