How to create a YouTube channel for insurance marketing

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Video SEO is important for anyone wishing to get more traffic to a blog or website. Video is becoming more popular as a way to draw in potential clients seeking more information. The video market for insurance is wide open, so now is the time to get involved. In order to get video onto a blog or website, the video must be hosted. YouTube allows anyone to upload any video which can then be linked to or shared anywhere online. Here is how to start a YouTube channel to get…

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The top answers that will enlighten the insurance industry in 2012

As 2011 comes to a close, insurance companies are already beginning to ask questions about technology and regulation trends, as well as other important considerations. Though they won’t have their answers before this year is finished, there are already some predictions being made about what will be learned in the upcoming year. After all, a large number of changes are occurring in the industry, such as the wave of new mobile commerce technology that is now becoming much more mainstream, where it had only been considered “emerging” until now. Among…

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Gartner names SAS as the leader in software market size

Gartner Inc has released a report entitled “Market Trends: No Escaping BI and Analytics in Insurance in 2011”, which gave SAS the top rank in software market size. In the report, the business analytics software and services leader was shown to have a quarter of the 2010 market share, with a $138.7 million revenue. The Gartner report said that insurance companies are focused on risk management, compliance with regulations, acquisition and retention of customers, and the achievement of excellence within their operation. These goals, according to Gartner, are pushing technology…

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