Study shows that simplicity is a major factor for consumer satisfaction with the insurance industry

Simplicity is a major issue in the insurance issue. Many consumers have complained over the confusing nature of policies that are filled with language that even lawyers have trouble deciphering. As a result, many consumers end up skimming through policies and then ending up surprised to learn that the insurance they paid for does not cover the emergencies they need it for. A new survey from Siegel + Gale, a New York-based branding firm, shows that simplicity is an important issue for consumers in the same way that price is.…

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