New report identifies online and mobile industry trends in insurance for BRIC countries

A new report has just been released that has provided an in-depth analysis of the adoption of online and mobile commerce strategies by insurance companies in BRIC countries. The report is entitled “Online Strategies of Banking and Insurance Companies in the BRIC Countries”. It provides insight into the latest insurance industry trends in China, India, Brazil, and Russia. What it found was that the industry in those countries are adopting social media as a part of their online and mobile commerce marketing tools. It also looked into the drivers and…

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American Family Insurance unveils new mobile marketing strategy

Mobile ad network, Mojiva, which has a specialty in cross-platform, “big idea” mobile commerce marketing strategy development and creation, has announced that it will be forming an mobile ad campaign with multiple executions for American Family Insurance. This campaign is to be created with engagement as its primary focus, and will help to build awareness among consumers who use mobile devices. The insurer will be using this strategy to help spread the word about its life, homeowners, auto, health, farm/ranch, and business insurance products which are currently available in 19…

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Key Lime Interactive study names State Farm as insurer with best mobile site

A study performed by Key Lime Interactive (KLI), an independent business with a specialty in user experience and testing, has named State farm as the top auto insurance provider in terms of its mobile customer experience. The research team at KLI collected consumer feedback regarding the types of elements they want to see in a mobile app and which ones they feel are the most important. The respondents indicated that they wanted to be able to see detailed information about their policies, pay a bill, and enter information relating to…

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The top answers that will enlighten the insurance industry in 2012

As 2011 comes to a close, insurance companies are already beginning to ask questions about technology and regulation trends, as well as other important considerations. Though they won’t have their answers before this year is finished, there are already some predictions being made about what will be learned in the upcoming year. After all, a large number of changes are occurring in the industry, such as the wave of new mobile commerce technology that is now becoming much more mainstream, where it had only been considered “emerging” until now. Among…

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Key Lime Interactive performs study on leading mobile presences by American car insurance companies

Key Lime Interactive (KLI) – a firm that is widely known in the industry as a top tester of the mobile commerce experience – has announced the results of the second level of their renowned review of competing top American car insurance companies. The study was performed in November 2011, and gave the top place for Best Mobile Website to State Farm Insurance, while USAA received the top position for the Best Mobile App. Many different elements of the mobile experience were examined by KLI, particularly those parts of the…

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Gooding & Company adds its auto auction information to Chubb’s app for classic cars

The auto auction data from Gooding & Company is being added to the classic car app provided by the Chubb Group of Insurance Companies. Chubb’s mobile app users will now have access to data for upcoming Gooding & Company auctions, for the pricing of the vehicles. This is the result of a recent sponsorship renewal between Chubb and Gooding. App users will also be able to see the results of past auction sales. This Classic Car Guide app will provide mobile device users with the ability to view real-time information…

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High praise for mobile capabilities added to the FirstBest Front Office Suite for insurance carriers

Insurance software solutions provider, FirstBest Systems, Inc., which provides products for the MGAs and MGUs specialty and commercial-lines insurance carriers, has revealed the latest additions to its Front Office Suite of insurance applications, which will now include mobile commerce capabilities. This new functionality will permit the insurance workforce to take advantage of a wider range of solutions for underwriting and collaborative business challenges using mobile devices that are increasingly becoming standard in the industry. The mobile capability is entirely integrated with the agent portal applications and underwriting workstations through FirstBest,…

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State Farm uses mobile and social marketing for sweepstakes promotion

By way of mobile and social marketing techniques, State Farm has announced to both current and potential customers that they may take part in a sweepstakes campaign that gives them the chance to attend a party aboard the Intrepid aircraft carrier museum. The insurer is using Pandora’s iPhone app to run targeted ads for the sweepstakes. Through this campaign, people can have a chance to win by tweeting State Farm. According to the State Farm digital media manager, Matt Johnson, one of the most rapidly growing areas of the insurer’s…

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