Live Insurance News

How Life Insurance Has Changed in the Past 5 Years

October 19, 2013April 19, 2014 Guest Author

Facing the realities of the economic state of affairs across this country, society has evolved to display continually increasing interest in financial solutions that provide improved and increased predictability. Whether they are found in the forms of life or death benefits, or simply in better asset protection, the industry is changing and adjusting to deliver to consumers these new demands. In the past five years, the life insurance industry has adapted to the modification of the country’s financial climate, all while developing some exceptional ideas and solutions to meet the…

Insurance news made as Progressive launches campaign with no Flo

September 25, 2013September 23, 2013 Julie Campbell

The latest ads from the insurer are concentrating on values instead of the typical discount focus. The mental image that is called up when thinking about Progressive typically includes Flo, the perky sales clerk who has become the company mascot, though this is not the case in the latest insurance news relating to the insurer’s marketing campaign. The light hearted ads from the insurer have become a signature advertising style. That said, the latest campaign is making insurance news by breaking with their tradition and implementing a much more serious…

Video SEO for insurance online marketing

August 7, 2013 Logan B.

Insurance marketing online is still a wide-open field. As of yet, the market is far from being saturated. This means that companies and agents looking for new clients have a better chance of being found in any type of online search by the people they are trying to reach. To take advantage of this, the insurance industry should look into how to insurance online marketing tactics with video and other SEO techniques. Video marketing in all sectors is big right now. The average web user will scan an article or…

Using social media marketing for your insurance business

July 14, 2013 Dan

Social Media Marketing for Insurance Agents1

It’s hard to think of a person who doesn’t have an account on Facebook, Twitter, Google+, LinkedIn, and other social media sites that have become immensely popular around the globe. This makes it easy to understand why insurance agency owners and agents are continually being advised to take advantage of the opportunity. The problem is that it is easier to decide to use social media marketing than it is to know what to say. Users of social media networks will like, follow, or even share virtually any topic that they…

Social media could be a powerful tool for the property insurance sector

July 1, 2013July 1, 2013 S.Vagus

Property insurance marketing could get easier with the help of social media The value of social media as a marketing platform is often understated and underestimated, especially in the property insurance sector. Social media represents millions of potential consumers interacting with one another on a regular basis. While these people primarily use social media platforms as a way to stay connected to friends and family, they have shown that they are willing to connect with companies as well. According to the Insurance Technologies Corporation, a Texas-based company specializing in various…