Tag: insurance marketing

Insurance company Super Bowl commercial gives viewers the creeps

H. Cutner
Nationwide insurance company Super Bowl commercial

A well intended ad from Nationwide was not at all well received by TV watchers on Sunday. An insurance company joined the Seattle Seahawks on the losing side of Super Bowl Sunday, as the NFL team suffered from an interception at the last minute, while Nationwide released a commercial that viewers found to be depressing and downright creepy. The insurer felt that it was a good idea to share a very important message about preventable accidents. With this in mind, the Nationwide Insurance company released a Super Bowl commercial that…

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Lindsay Lohan to star in auto insurance commercial for Super Bowl

Julie Campbell
Lindsay Lohan

The actress, who has been known for headline making traffic incidents, will be in Esurance ads. There have been several reports that have been making the news that have suggested that Esurance auto insurance commercials have already started filming in Long Beach, California that feature Lindsay Lohan. The insurance news reports continued by indicating that the ads may be played during the Super Bowl. This would mean that Lindsay Lohan’s power to instantly draw the eye will be seen by what is expected to be a record breaking television and…

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Ad campaign in Illinois seeks to promote health insurance among young adults

S.Vagus
health insurance marketing young woman

New ad campaign launched in Illinois to connect with young consumers A new ad campaign has been launched in Illinois that seeks to raise awareness about health insurance and the state’s exchange. The new campaign has a very specific focus on young adults, a notoriously elusive market for the health insurance industry. Many young adults believe themselves to be proverbially invincible and see little need for insurance coverage of any kind. Others see insurance as an expensive investment that will never benefit them and avoid coverage in order to save…

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Washington insurance exchange is running funny new ads to try to reach residents

Julie Campbell
health insurance exchange marketing washington

These advertisements are a part of a broader marketing campaign to teach the value of health plans. The Washington state health insurance exchange has now launched a new outreach and advertising campaign that has been designed to help residents to be able to better understand the type of value that the coverage of a health plan can provide. These new television ads have been designed to use humor to draw attention to the benefits of health coverage. The new commercials take a satirical look at the way that various characters…

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Insurance marketing in Illinois uses clever humor to appeal to Millennials

Julie Campbell
luck plan illinois insurance marketing health insurance

A new campaign is hoping to appeal to a younger demographic, using a little bit of “Luck” A satirical insurance marketing campaign in Illinois has now been released to help to encourage younger adults to sign up for health plans under the Affordable Care Act, with ads featuring the “Luck” plan. Get Covered Illinois is running funny commercials that end with the slogan “You’ll be okay, probably.” This insurance marketing strategy includes ads that promote a fictitious “Luck Plan”, that shows young adults frolicking around Chicago wearing homemade splints made…

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