Arkansas hires ad firm to market its health insurance exchange

Health Insurance rates and care

Governing board hired ad firm to draw more attention to its insurance exchange The governing board of the Arkansas health insurance exchange, called the Arkansas Health Insurance Marketplace, has hired an advertising firm to draw more awareness to the marketplace. The firm, Cranford Johnson Robinson Woods, was contracted for approximately $5.8 million over the next two years. The contract will task the firm with designing a new website for the state’s exchange, which will be used in place of HealthCare.gov and will provide consumers with access to the exchange’s insurance…

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Insurance marketing study shows some demographics engaged by mobile ads

tablet mobile gaming insurance marketing

People who fall into the Generation Y and the Spanish speaking categories responded to smartphone based advertising. According to the results of a study that were recently released by the Marchex Institute, there are certain significant pockets of consumers who are highly engaged by insurance marketing when it is presented to them by way of mobile advertising. This study was based on an analysis the data collected from having placed over two million phone calls. The research was analyzed by the Marchex Call Analytics platform, examining the bank, lender, life…

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Super Bowl insurance commercial starring Lindsay Lohan scores big

Esurance lindsay lohan super bowl insurance commercial

The troubled actress poked fun at her bad history behind the wheel for big laughs in an Esurance ad. As was reported at the end of January on Live Insurance News, Lindsay Lohan starred in an insurance commercial that was played during the Super Bowl, and unlike the ads put out by other insurers during Super Bowl XLIX, this one was very well received. The actress has a reputation as being a very hazardous driver, making her perfect for the role in this ad. Esurance, an insurer owned by Allstate,…

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Insurance company Super Bowl commercial gives viewers the creeps

Nationwide insurance company Super Bowl commercial

A well intended ad from Nationwide was not at all well received by TV watchers on Sunday. An insurance company joined the Seattle Seahawks on the losing side of Super Bowl Sunday, as the NFL team suffered from an interception at the last minute, while Nationwide released a commercial that viewers found to be depressing and downright creepy. The insurer felt that it was a good idea to share a very important message about preventable accidents. With this in mind, the Nationwide Insurance company released a Super Bowl commercial that…

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Lindsay Lohan to star in auto insurance commercial for Super Bowl

The actress, who has been known for headline making traffic incidents, will be in Esurance ads. There have been several reports that have been making the news that have suggested that Esurance auto insurance commercials have already started filming in Long Beach, California that feature Lindsay Lohan. The insurance news reports continued by indicating that the ads may be played during the Super Bowl. This would mean that Lindsay Lohan’s power to instantly draw the eye will be seen by what is expected to be a record breaking television and…

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Ad campaign in Illinois seeks to promote health insurance among young adults

health insurance marketing young woman

New ad campaign launched in Illinois to connect with young consumers A new ad campaign has been launched in Illinois that seeks to raise awareness about health insurance and the state’s exchange. The new campaign has a very specific focus on young adults, a notoriously elusive market for the health insurance industry. Many young adults believe themselves to be proverbially invincible and see little need for insurance coverage of any kind. Others see insurance as an expensive investment that will never benefit them and avoid coverage in order to save…

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Washington insurance exchange is running funny new ads to try to reach residents

health insurance exchange marketing washington

These advertisements are a part of a broader marketing campaign to teach the value of health plans. The Washington state health insurance exchange has now launched a new outreach and advertising campaign that has been designed to help residents to be able to better understand the type of value that the coverage of a health plan can provide. These new television ads have been designed to use humor to draw attention to the benefits of health coverage. The new commercials take a satirical look at the way that various characters…

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