Washington insurance exchange is running funny new ads to try to reach residents

health insurance exchange marketing washington

These advertisements are a part of a broader marketing campaign to teach the value of health plans. The Washington state health insurance exchange has now launched a new outreach and advertising campaign that has been designed to help residents to be able to better understand the type of value that the coverage of a health plan can provide. These new television ads have been designed to use humor to draw attention to the benefits of health coverage. The new commercials take a satirical look at the way that various characters…

Read More

Insurance marketing in Illinois uses clever humor to appeal to Millennials

luck plan illinois insurance marketing health insurance

A new campaign is hoping to appeal to a younger demographic, using a little bit of “Luck” A satirical insurance marketing campaign in Illinois has now been released to help to encourage younger adults to sign up for health plans under the Affordable Care Act, with ads featuring the “Luck” plan. Get Covered Illinois is running funny commercials that end with the slogan “You’ll be okay, probably.” This insurance marketing strategy includes ads that promote a fictitious “Luck Plan”, that shows young adults frolicking around Chicago wearing homemade splints made…

Read More

Is insurance technology the key to health plan enrollment of the “invincible” youth?

Cell Phone Insurance technology

Kentucky is using a mobile app called Kynect to try to reach more young people and encourage them to sign up. Officials in Kentucky are using insurance technology over mobile devices such as smartphones and tablets in order to try to be able to better reach young people and encourage them to enroll in health plans. The Kynect smartphone app launched with the insurance exchange in the state on Saturday. The Kynect mobile app represents some of the latest in insurance technology, in the hopes of appealing to younger demographics…

Read More

Insurance marketing warning issued by state of Iowa

Insurance News about Marketing

An official agency has now released a statement cautioning consumers of potentially deceptive ads. The Iowa Insurance Division has now released a warning to the residents of the state, cautioning them that certain insurance marketing and ads for annuities may have potentially deceptive messages. The agency has been watching a growing number of marketers that work with the industry using misleading ads. The insurance marketing strategies used by those firms are becoming misleading on an increasing basis, said the agency in a bulletin, in the attempt to try to boost…

Read More

Insurance marketing display ads are more effective than television

Insurance News about Marketing

A recent report has shown that they are nine times more effective in terms of brand awareness. As insurance marketing techniques are being considered, a recent discovery made by Rocket Fuel might help insurers to make the most effective choices for their needs when their goals are to boost their brand awareness. The research determined that display advertising is nine times more successful than television. Within the research, Rocket Fuel found that digital display advertising for insurance marketing is much better at forming immediate brand awareness for life and auto…

Read More

Health insurance plans will be needed by 400,000 in Massachusetts

Massachusetts health Insurance

Almost that many people are going to need to reapply for their coverage before the close of the year. Close to 400,000 residents of Massachusetts are going to need to reapply in order to obtain health insurance coverage before the end of 2014, and it is likely that a considerable number of them are completely unaware that this will be affecting them. This will apply to people who purchased their health plans through the state and who don’t have employer sponsored coverage. When the health insurance exchange website failed in…

Read More

Tasteless insurance marketing ad uses MH17 crash to sell life policies

An Australian firm has now apologized for its advertising tactic after heavy criticisms. After receiving heavy criticism from Australians and people from other countries around the world, a life insurer has now apologized for having run an insurance marketing ad that described the tragedy of the MH17 crash as “a sign to consider life insurance”. That said, the company has blamed the actions of an overseas marketer for the creation of the advertisement. The Malaysian Airlines MH17 crash has been a terrible tragedy unto itself while also following quite closely…

Read More

Insurance marketing campaign uses Metro’s “Dumb Ways to Die” characters

Dumb ways to die empire life insurance marketing campaign

New ads are being produced for Empire Life using the viral characters that it has licensed. While initial reports that Empire Life, a Canadian insurer, had licensed the “Dumb Ways to Die” characters from Metro Trains in Australia, left people feeling rather confused, now that the company’s insurance marketing campaign has launched, its intentions have become considerably clearer. The original song and video quickly became a viral hit and managed to win awards along the way. In fact, it brought home five Grand Prix awards from the Cannes International Festival…

Read More

Insurance company signs Peyton Manning for national ads

Payton Manning Insurance Company

The quarterback from the Broncos is now stepping into yet another industry to back one insurer. While Peyton Manning is already a quarterback for the Denver Broncos, is well known as a motivational speaker, and is even considered to be a skilled pizza maker as a Papa John’s pizza representative, he has now signed on with an insurance company to be featured in their U.S. ads over the next season. Nationwide Insurance has managed to sign him in order to feature Manning in next season’s advertising. This insurance company endorsement…

Read More

Insurance marketing investigation leads to lawsuit from AIG

AIG Insurance Industry Marketing

The insurer has now sued the top financial regulator in New York to block a fine. American International Group Inc. (AIG) has filed a lawsuit against Benjamin Lawsky, the top financial regulator in New York, in order to block it from being able to fine the insurer over its insurance marketing efforts that it has been conducting without a state license. The claim from AIG is that it would be unconstitutional to have to pay this fine. AIG has called the insurance marketing fine an interpretation that is “flawed and…

Read More