Why You Should Consider Video Marketing

video marketing how to

Video marketing was once considered a high-cost production marketing asset with a low ROI value. Essentially there was no real way to measure attribution, the audience and marketing channels were limited. Small business owners such as insurance agents would rather allocate their marketing budget to other more traditional methods such as direct mail, radio spots, or updated digital ads. However, this often felt impersonal, cookie-cutter, and did not provide any real useful information. In highly competitive space, such as insurance agencies, building a relationship with prospective and existing clients is…

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Local Search SEO for Agents Part 2: How to Get Started in Local Insurance News

Insurance News - News on Mobile

Launching and maintaining requires readily available and highly affordable online tools. As was discussed in Part 1 of this series, creating a local online news content can open you up to substantial new business opportunities. To get started, there are some tools and resources you will need. Fortunately, these are all easy to obtain, inexpensive and are not complicated. Once you’ve laid the groundwork, you’ll become a resource to current and prospective customers. To get started in local insurance news, there are a few things you will need and certain…

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Local Search SEO for Agents Part 1: Why use local insurance news to increase your visibility?

Local insurance news - Person using laptop

All too many agents are missing the opportunity from this straightforward online marketing technique. Local insurance news is a simple and highly affordable way to increase an agent’s visibility to consumers in their specific geographic locations. At the same time, if you are like most agents, the odds are that you’re not yet using it, or you’re not using it to its fullest capacity. It uses the potential of local search SEO to work with Google’s algorithms and boost exposure. Keeping a steady stream of local insurance news on your…

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Richard F. (Rick) Jones Jr. Becomes Third FTJ Officer to Lead AIPAGIA

InsuranceBee and Hiscox launch insurance agent partner program

KANSAS CITY, Missouri (May 7, 2018) – Richard F. (Rick) Jones Jr., longtime executive at Forrest T. Jones & Company, Inc. (FTJ), was recently appointed president of the American Institute of Professional Association Group Insurance Administrators (AIPAGIA). Jones became the third generation of the family-owned company to head AIPAGIA, an exclusive association of top insurance administrators, TPAs, marketers, and brokers providing insurance marketing, expertise, and member-benefits to affinity groups and associations around the country. Jones began his one-year term as president in April at the annual AIPAGIA meeting in Sanibel…

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USAA insurance advertising withdrawn from Fox News

Sean Hannity USAA insurance advertising

The insurer which covers American military members and their families pulled its support for the show. USAA insurance advertising support was withdrawn from Fox News following Sean Hannity’s coverage of Democratic National Committee staffer Seth Rich’s murder. Hannity’s reportage introduced his own theory about the case, despite the fact that it conflicted with police reports. Police investigating the case determined that Rich was murdered as a part of a robbery that went gravely awry. However, Hannity reported his own theory that the murder was deliberate in order to silence the…

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