Nationwide insurance company Super Bowl commercial

Insurance company Super Bowl commercial gives viewers the creeps

A well intended ad from Nationwide was not at all well received by TV watchers on Sunday. An insurance company joined the Seattle Seahawks on…

Lindsay Lohan to star in auto insurance commercial for Super Bowl

The actress, who has been known for headline making traffic incidents, will be in Esurance ads. There have been several reports that have been making…

health insurance marketing young woman

Ad campaign in Illinois seeks to promote health insurance among young adults

New ad campaign launched in Illinois to connect with young consumers A new ad campaign has been launched in Illinois that seeks to raise awareness…

health insurance exchange marketing washington

Washington insurance exchange is running funny new ads to try to reach residents

These advertisements are a part of a broader marketing campaign to teach the value of health plans. The Washington state health insurance exchange has now…

luck plan illinois insurance marketing health insurance

Insurance marketing in Illinois uses clever humor to appeal to Millennials

A new campaign is hoping to appeal to a younger demographic, using a little bit of “Luck” A satirical insurance marketing campaign in Illinois has…

Cell Phone Insurance technology

Is insurance technology the key to health plan enrollment of the “invincible” youth?

Kentucky is using a mobile app called Kynect to try to reach more young people and encourage them to sign up. Officials in Kentucky are…

Insurance News about Marketing

Insurance marketing warning issued by state of Iowa

An official agency has now released a statement cautioning consumers of potentially deceptive ads. The Iowa Insurance Division has now released a warning to the…