Richard F. (Rick) Jones Jr. Becomes Third FTJ Officer to Lead AIPAGIA

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KANSAS CITY, Missouri (May 7, 2018) – Richard F. (Rick) Jones Jr., longtime executive at Forrest T. Jones & Company, Inc. (FTJ), was recently appointed president of the American Institute of Professional Association Group Insurance Administrators (AIPAGIA). Jones became the third generation of the family-owned company to head AIPAGIA, an exclusive association of top insurance administrators, TPAs, marketers, and brokers providing insurance marketing, expertise, and member-benefits to affinity groups and associations around the country. Jones began his one-year term as president in April at the annual AIPAGIA meeting in Sanibel…

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USAA insurance advertising withdrawn from Fox News

Sean Hannity USAA insurance advertising

The insurer which covers American military members and their families pulled its support for the show. USAA insurance advertising support was withdrawn from Fox News following Sean Hannity’s coverage of Democratic National Committee staffer Seth Rich’s murder. Hannity’s reportage introduced his own theory about the case, despite the fact that it conflicted with police reports. Police investigating the case determined that Rich was murdered as a part of a robbery that went gravely awry. However, Hannity reported his own theory that the murder was deliberate in order to silence the…

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Health insurance gap for Asian Americans is the White House’s latest target

asian american man health insurance gap

This will be a week of action to try to encourage this community to purchase medical coverage. There has been a notable health insurance gap in the enrollment of Asian Americans as well as those of Pacific Island descent, which has existed since open enrollment first began through the Affordable Care Act in 2013. The White House is hoping to use this week to speak to this ethnic community and provide coverage education. Since the beginning of the Affordable Care Act’s open enrollment period in 2013, the number of people…

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Insurance news announcements just got more affordable

Insurance news release

This niche market press release submission service has reduced its rates for a limited time. Live Insurance News has just announced that it is reducing the rate for its PR submission service –for 20 days only – starting on Monday, June 22 and running through July 11, for a tremendous savings on a broad spectrum of announcement and brand exposure. The already low cost of this PR submission service is on sale for $5.99 for only 20 days. While the full price of announcing insurance news through this service is…

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Arkansas hires ad firm to market its health insurance exchange

Health Insurance rates and care

Governing board hired ad firm to draw more attention to its insurance exchange The governing board of the Arkansas health insurance exchange, called the Arkansas Health Insurance Marketplace, has hired an advertising firm to draw more awareness to the marketplace. The firm, Cranford Johnson Robinson Woods, was contracted for approximately $5.8 million over the next two years. The contract will task the firm with designing a new website for the state’s exchange, which will be used in place of HealthCare.gov and will provide consumers with access to the exchange’s insurance…

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Insurance marketing study shows some demographics engaged by mobile ads

tablet mobile gaming insurance marketing

People who fall into the Generation Y and the Spanish speaking categories responded to smartphone based advertising. According to the results of a study that were recently released by the Marchex Institute, there are certain significant pockets of consumers who are highly engaged by insurance marketing when it is presented to them by way of mobile advertising. This study was based on an analysis the data collected from having placed over two million phone calls. The research was analyzed by the Marchex Call Analytics platform, examining the bank, lender, life…

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Super Bowl insurance commercial starring Lindsay Lohan scores big

Esurance lindsay lohan super bowl insurance commercial

The troubled actress poked fun at her bad history behind the wheel for big laughs in an Esurance ad. As was reported at the end of January on Live Insurance News, Lindsay Lohan starred in an insurance commercial that was played during the Super Bowl, and unlike the ads put out by other insurers during Super Bowl XLIX, this one was very well received. The actress has a reputation as being a very hazardous driver, making her perfect for the role in this ad. Esurance, an insurer owned by Allstate,…

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