Insurance marketing steps for using big data

Insurance Marketing

Though data analysis and targeting customers isn’t anything new, it does have requirements to make it work. As useful as big data may be for marketing your insurance business, actually using it to its best advantage can feel like quite the mystery and many agents and agencies can feel overwhelmed. A recent survey has indicated that many insurance marketers are not managing their data for optimal growth potential. This isn’t just a problem that is exclusive to insurance industry. The Direct Marketing Association (DMA) and Neolane conducted a survey and…

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Video SEO for insurance online marketing

Health Insurance Exchange

Insurance marketing online is still a wide-open field. As of yet, the market is far from being saturated. This means that companies and agents looking for new clients have a better chance of being found in any type of online search by the people they are trying to reach. To take advantage of this, the insurance industry should look into how to insurance online marketing tactics with video and other SEO techniques. Video marketing in all sectors is big right now. The average web user will scan an article or…

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13 Ingenious Insurance Advertising Ideas and Marketing Tips

Insurance Advertising

As an insurance agent, you are always looking for ways to promote your business without becoming stale. In a world full of annoying salespeople, here are a few fresh ideas to help you market your agency and score long-term leads: 1. Fish for Leads Ask if you can leave a fishbowl on the counter of a busy local business. Solicit business cards and advertise a drawing for a gift card to the establishment. Use those cards as leads. Always carry plenty of business cards with you. Drop them in fishbowls,…

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SEO basics for insurance agents and brokers

A great website is something all insurance agents and insurance agencies should shoot for, but without basic SEO knowledge… a good site will just sit there doing nothing and attracting no one. As you know, that is bad news. SEO, otherwise known as search engine optimization, is as important to your site as how it looks, what it does, and what it contains. Without at least some SEO efforts, your site may languish in cyberspace without a chance to attract any visitors at all. Luckily, SEO basics are easily understood…

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Social media plays may play a role in determining insurance rates in the future

Social media has had a noticeable impact upon society. Many rely on social networks to stay in touch with friends and family, but businesses also make use of the social sphere. While companies are quick to establish their own presence on social sites, employers have taken to reviewing the sites of their potential workers to determine whether or not the information they provided during the application process is true. This trend is growing in popularity, and even insurance companies have taken up the practice. There are a number of factors…

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