Dumb ways to die empire life insurance marketing campaign

Insurance marketing campaign uses Metro’s “Dumb Ways to Die” characters

New ads are being produced for Empire Life using the viral characters that it has licensed. While initial reports that Empire Life, a Canadian insurer,…

Insurance Marketing

Insurance marketing steps for using big data

Though data analysis and targeting customers isn’t anything new, it does have requirements to make it work. As useful as big data may be for…

Social media plays may play a role in determining insurance rates in the future

Social media has had a noticeable impact upon society. Many rely on social networks to stay in touch with friends and family, but businesses also…