Owners and agents need to embrace the latest techniques to stay ahead. The owners of insurance agencies, and the agents who work within them, are discovering that in order to survive and keep ahead of the competition, the latest techniques and technologies are required, and this includes the use of social media marketing. This doesn’t simply mean that a profile should be created on a social networking platform, but that…

The Insurance community has released a set of social media use guidelines in an effort to mitigate the risk of using the highly popular form of marketing and communication.  Agencies have been using social media to communicate with their potential and current customers, colleagues, underwriters, referral sources, and others.  That said, serious consequences have been arising as a result of its improper use.   The following guidelines have been released for…