The Insurance Industry and the Challenge of New Media

insurance industry new media

Insurers are finding it tricky to provide effective policies to the new media space The world of media is changing quite quickly. So called new media, which refers to on-demand content that is available at any time and on any digital service, is becoming the de facto form of entertainment for many people, especially those in younger generations. New media is quite different than traditional media, especially when it comes to matters concerning the distribution and protection of content. New media represents a certain challenge for the insurance industry that…

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