Allstate Mayhem campaign launches 2018 with a fresh new start

Allstate Mayhem Sugar Bowl

The nationwide insurance company launched a multichannel campaign for its Allstate Sugar Bowl. The 2018 Allstate Sugar Bowl started the new year with both tradition and a new Allstate Mayhem campaign to get things going in a fresh new way. The insurance company brought a whole different form of omnichannel marketing to the table as viewers pondered their own resolutions. Allstate Insurance worked with the Leo Burnett Chicago creative agency for the campaign. The Allstate Mayhem character is turning over a new leaf within this marketing campaign. It is a…

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USAA insurance advertising withdrawn from Fox News

Sean Hannity USAA insurance advertising

The insurer which covers American military members and their families pulled its support for the show. USAA insurance advertising support was withdrawn from Fox News following Sean Hannity’s coverage of Democratic National Committee staffer Seth Rich’s murder. Hannity’s reportage introduced his own theory about the case, despite the fact that it conflicted with police reports. Police investigating the case determined that Rich was murdered as a part of a robbery that went gravely awry. However, Hannity reported his own theory that the murder was deliberate in order to silence the…

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Progressive motorcycle insurance gives Flo a makeover

Progressive motorcycle insurance

We may be used to seeing her in her apron and bubbly attitude, but this Flo has attitude. In the latest ads for Progressive motorcycle insurance, Flo – the iconic ad character – has taken on a whole new look. The actress and comedian who plays Flo, Stephanie Courtney, has traded her apron for a tough new look. The tongue-in-cheek print campaign features Flo donning new rider gear to go with her new attitude. The Progressive motorcycle insurance campaign was designed by Arnold Worldwide. He worked with Buffalo Art Co…

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Super Bowl insurance commercial starring Lindsay Lohan scores big

Esurance lindsay lohan super bowl insurance commercial

The troubled actress poked fun at her bad history behind the wheel for big laughs in an Esurance ad. As was reported at the end of January on Live Insurance News, Lindsay Lohan starred in an insurance commercial that was played during the Super Bowl, and unlike the ads put out by other insurers during Super Bowl XLIX, this one was very well received. The actress has a reputation as being a very hazardous driver, making her perfect for the role in this ad. Esurance, an insurer owned by Allstate,…

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Insurance company Super Bowl commercial gives viewers the creeps

Nationwide insurance company Super Bowl commercial

A well intended ad from Nationwide was not at all well received by TV watchers on Sunday. An insurance company joined the Seattle Seahawks on the losing side of Super Bowl Sunday, as the NFL team suffered from an interception at the last minute, while Nationwide released a commercial that viewers found to be depressing and downright creepy. The insurer felt that it was a good idea to share a very important message about preventable accidents. With this in mind, the Nationwide Insurance company released a Super Bowl commercial that…

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Washington insurance exchange is running funny new ads to try to reach residents

health insurance exchange marketing washington

These advertisements are a part of a broader marketing campaign to teach the value of health plans. The Washington state health insurance exchange has now launched a new outreach and advertising campaign that has been designed to help residents to be able to better understand the type of value that the coverage of a health plan can provide. These new television ads have been designed to use humor to draw attention to the benefits of health coverage. The new commercials take a satirical look at the way that various characters…

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Insurance marketing campaign uses Metro’s “Dumb Ways to Die” characters

Dumb ways to die empire life insurance marketing campaign

New ads are being produced for Empire Life using the viral characters that it has licensed. While initial reports that Empire Life, a Canadian insurer, had licensed the “Dumb Ways to Die” characters from Metro Trains in Australia, left people feeling rather confused, now that the company’s insurance marketing campaign has launched, its intentions have become considerably clearer. The original song and video quickly became a viral hit and managed to win awards along the way. In fact, it brought home five Grand Prix awards from the Cannes International Festival…

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GEICO announces cheaper commercial auto insurance rates for businesses in Texas

Business owners in Texas may now have a commercial auto insurance policy available to them at a lower rate, as GEICO announced that they have made this new coverage available in the state. According to the director of commercial lines at GEICO, Kushwant Singh, his company is happy to be able to provide this new coverage to Texas businesses. He added that his company is recognized for providing cheap auto insurance coverage, but that “more and more business owners in Texas are discovering how much they can save with us…

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As commercial insurance quote comparisons rise, so does the popularity of fleet coverage

The number of consumers seeking commercial insurance quotes in the European marketplace seems to be steadily increasing, and the fleet auto insurance sector is aimed toward a worth of over €18 billion in four years. Finaccord has released the results of its research which has indicated that fleet insurance is now one of the major sectors of the European insurance market, just like property insurance. Regardless of the narrow levels of growth between the years 2007 and 2011, the data produced by the research from Finaccord has indicated that there…

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Cover-All Technologies receives high praise for its My Insurance Center NexGen solution

Top comprehensive technology solutions provider for property and casualty insurers, Cover-All Technologies Inc., has announced the positive review it received in a report released by Celent, an independent analyst firm. The Celent report, called “Policy Administration System Vendors North American Commercial P/C Insurance 2011” examined the My Insurance Center (MIC) NexGen solution and referred to it as one of the most configurable and advanced systems that is currently offered to the industry. The ABCD Vendor View from Celent is a structure for evaluating solutions that offers vendors a perspective of…

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