Insurance apps must perform better in these areas to keep millennial customers

Insurance apps - young woman using mobile phone

A new Mobiquity report revealed the areas in which applications can be elevated to avoid customer loss. Digital offerings such as insurance apps play a key role in customer retention, and a recent report from Mobiquity has identified the areas in which these applications must improve. People don’t use their insurer’s application every day, so the limited usage time must perform. Customers who are willing to switch to another company can be convinced to stay with the right digital offerings. Equally, having insurance apps that exceed those of a rival…

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