Tag: insurance agent marketing

How can you utilize analytics to enhance the performance of your email campaigns?

Guest Author
email campaign performance

To this day, email marketing remains an effective method for companies to interact with their target demographic and boost sales.   By delving into the data and gaining insights into your campaigns’ performance you can optimize your strategies, deliver targeted content and ultimately boost success.  In this article we will explore ways to use analytics in order to improve the performance of your email campaigns. We will also touch on the benefits of using email lookup tools.  Let’s get started! Establishing Goals Before diving into analytics, it is important to establish…

Read More

Top 3 reasons to focus insurance marketing on Pinterest

Logan B.
social media marketing for insurance agents

Agency owners and agents themselves are missing out on leads and branding opportunities. Insurance marketing on Pinterest is, so far, widely underutilized, despite the powerful opportunities it offers for finding leads and branding an agency. This platform is virtually untouched among agents, despite its immense potential. Agents willing to think outside the box can use insurance marketing on Pinterest for low cost opportunities that simply aren’t available on other social media platforms. To discover exactly how this opportunity applies to you and how you can go about using it, register…

Read More

Insurance industry social media can define an agent’s success

H. Cutner
Insurance industry social media

A massive generation of consumers depends on social and mobile but many agents and brokers aren’t keeping up. From the point of view of the Millennial generation, insurance industry social media is, for the most part, lacking. Sure, the large insurers all have their own Facebook page and Twitter accounts, but many agents and brokers don’t. Failing to provide even the most basic experience on social platforms can be a critical mistake. The main problem with insurance industry social media is that the presence simply isn’t there when it should…

Read More

Insurance agents advised to create customer contact with social media tools

Marc

Social media and mobile commerce are becoming increasingly popular among business owners and insurance agents are being advised not to miss the lesson that has been learned by more than half of all business owners already. According to a survey called SB Authority Market Sentiment Survey, performed by Newtek Business Services, The Small Business Authority, which has more than 100,000 business accounts in its portfolio – 2,200 of which were polled – 57 percent of business owners are already working to bring in new customers through the use of social…

Read More